I was asked to share my prediction for the community industry in 2016 for a special piece by Vanilla Forums alongside other kick ass community professionals. I really believe now is the time for the community management field to step up and own the direction of our industry and where overall business is shifting. I share my prediction below and encourage you to check out the full report here.

Technology is often perceived as a luxury item, thought of in the context of the latest smartphone or slimmest laptop. But thinking about all technology as only a luxury is dangerous. Such a mindset masks the foundational elements of these items that are essential to everyday life: access to information and communications.